Let the users be your producers. A fan may choose to partake in e.g. your kiss-cam by recording themselves a video, and send it to the 'Your Show media wall'. If you so choose, this media wall can itself be visible to the users. However, your director may pick a video to be shown on the big screen. This way, your fans can get into the spotlight by being on the big screen, without you having to spend a fortune on cameras and other equipment.
By using this module you can also produce exclusive video content to the app. An example could be star player interviews, game highlights (given that your game's broadcasting rights haven't been sold) or quick analyses from the coach before or during the game. Just give the rights to record video to your client console to a person (or persons) you can rely on, and watch engaging content being made almost for free.
In the future, the Your Show module also features streaming options, enabling you to engage your audience live. Streaming may also be used to e.g. broadcast your games or other events.